Understanding Backlinks: What They Are and Why They Matter Backlinks, also known as inbound links or incoming links, are hyperlinks from one website to another. They play a pivotal role in the ecosystem of the internet by serving as a vote of confidence from one site to another. When a website links to another, it
Understanding SEO: The Basics Search Engine Optimization (SEO) is a fundamental process aimed at enhancing the visibility of a website in search engine results pages (SERPs). The primary goal of SEO is to attract organic or unpaid traffic to a site by improving its ranking for relevant search queries. With the increasing reliance on online